DataLever builds custom AI for owner-operators who want to keep what they have but stop spending Sundays on busywork. Same business. Same team. More time. No new subscriptions, no new hires, no new payroll.
Built by an owner who knows the trap: more revenue usually means more hours, not fewer. We break that link.
Most growth advice for small business comes with the same hidden cost: hire more people, add more tools, take on more overhead. DataLever takes the opposite path. We build AI that absorbs the busywork your business already produces — invoicing, reordering, customer questions, dispatch — so the hours come back to you without expanding payroll or stacking subscriptions.
"I bought a small business thinking I'd scored a great deal. What I actually bought was a hard education in everything an owner has to carry. Every vendor I tried to hire to help made it worse — generic SaaS that didn't fit, consultants who didn't understand my business. I built DataLever because owners deserve a better partner."
I started in analytics — building predictive models at American Airlines before "AI" was the marketing term it is today. Then I led large-scale operations at Amazon, where I learned what it really takes to run a business at scale.
Later I bought a small business, where there was no huge enterprise behind me. Everything fell onto my plate, and everything was manual.
I worked tirelessly to build automations and systems so I could free up some of my time to focus on all of the other fires burning in the business.
Everything was on paper, so I was starting from scratch. I tried hiring vendors. Disappointing does not begin to describe how poorly most vendors treat small business owners. Promises that lacked delivery, or required huge process and cultural changes.
Fortunately for me I had spent my previous career building and refining data for decisioning, so I rolled up my sleeves and got to work. As I did this I realized that I was probably not the only owner in the world who had this problem — but I was one of few who could solve it.
First, I want to hear about what your biggest headache or time suck is. That's where we want to start. It's probably solved by one of the products below — but if it's not, let's have a chat. There's a good chance we can build a new solution for you.
All the institutional knowledge that's currently in your head — captured, searchable, queryable. So your team can ask it instead of asking you. Especially powerful as you grow without growing headcount.
Cut estimate prep from hours to minutes. Upload photos, notes, or rough measurements and AI drafts a quote using your pricebook and historical jobs. You send 3× more bids without adding staff.
Stop paying $400/month per seat for SaaS that doesn't quite fit. We build small, focused tools that do exactly what you need — and you own them. No subscriptions cutting into margin every month.
Customers visit your site at 10 PM. Right now they bounce. Our website AI answers questions, schedules calls, and books appointments — capturing revenue you're currently leaving on the table while you sleep.
Never think about reordering again. We model your consumption against your job pipeline and seasonal patterns, then auto-trigger POs at the smart minimum. Frees mental space and capital.
Stop chasing receivables on Sundays. AI handles polite reminders that escalate appropriately — text at 7 days, email at 14, voice agent at 30. Customers pay faster. You don't have the awkward calls.
Whether you have field techs or sales reps in the truck all day, we build routing engines around your rules. Squeeze an extra job or visit into every day without hiring another body.
Your field team pulls up to a customer's house and instantly knows: every job done, every product installed, every conversation. Plus an AI-suggested next step. Better service without you on the phone.
You shouldn't be answering 'how do I do this?' calls all day. Train a chatbot on your equipment, procedures, and senior tech knowledge. Junior staff ask it. They learn. You're free to do owner work.
We don't chase margin — we chase profit. Our models analyze your historical jobs and price sensitivity to recommend the prices that maximize total dollars in your pocket, not just per-job percentages.
If a workflow eats your week — automated reports, supplier coordination, customer follow-ups — bring it to us. If AI can solve it, we'll build it. Custom is the default, not the upsell.
Working sessions at the cadence that fits your business. You test, you feel, you steer. We're partners building alongside you — not a vendor sending you tickets.
As an owner who bought a small business, I was underwhelmed by every vendor I tried to hire. Generic SaaS that didn't fit. Consultants who didn't understand operations. AI agencies selling templates. DataLever is what I wish I'd had — built on the conviction that owners deserve a real partner, not another vendor on a subscription.
Every tool we deliver is yours. The code, the data, the model. No monthly subscription. No vendor lock-in. No "you stop paying, your business stops working."
SaaS makes you change your workflow to fit their software. We do the opposite — we observe how you actually work, then build tools that snap into that. Your business stays your business.
You'll meet with us at the intervals that make sense for you and your business — weekly, biweekly, monthly, whatever fits. You'll test, push back, and steer the product. By launch, it's already shaped to you.
I was doing automation using data before AI was a buzzword — at some of the world's most recognizable companies, including American Airlines, Amazon, and the world's largest utilities. And I've run a business myself. I bring with me a team of individual contributors who have even more impressive builds under their belt. We're not prompt engineers who just discovered ChatGPT. We've shipped production systems, and we've owned the business.
No giant upfront commitments. You set a budget you're comfortable with, we bill hourly against it, and you see every hour of progress along the way. If you don't like what you're seeing, cancel any time.
A 30-minute conversation about your business, your situation, and what you actually need. We're not salesmen, we're solution builders. If we're not the right fit, we'll tell you.
No giant fixed quotes. You set a budget you're comfortable with. We bill hourly against it, you see every hour of progress, and you can cancel any time. Maximum bang for your buck.
We build alongside you. Working sessions at the cadence that fits your business — weekly, biweekly, monthly. By the time it ships, it already fits your business because you helped shape it.
We deploy, train your team, and hand you the keys. The code is yours. The data is yours. Optional ongoing support, but never required to keep things running.
If you spend 30 minutes with me to save yourself hours every week, that's a pretty good return on your time. Book a free discovery call. Tell me what's eating your week. I'll tell you honestly whether I can help, what it might look like, and what it would cost. No script. No pressure. An owner-to-owner conversation.