DataLever builds the systems that turn an owner-dependent business into an owner-independent asset. Repeatable processes, automated workflows, AI doing the work that's currently in your head — these don't just save time. They directly increase your enterprise value at exit.
Built by a founder who knows what buyers are looking for. And what they discount for.
Buyers don't just buy revenue — they buy transferability. They discount businesses that depend on the owner, and they pay premium multiples for businesses that run on systems. Every product we build is designed to externalize knowledge, document processes, and make your business diligence-ready. The result: a higher multiple at exit, often paying for itself many times over.
"I bought a small business thinking I'd scored a great deal. What I actually bought was a hard education in everything an owner has to carry. Every vendor I tried to hire to help made it worse — generic SaaS that didn't fit, consultants who didn't understand my business. I built DataLever because owners deserve a better partner."
I started in analytics — building predictive models at American Airlines before "AI" was the marketing term it is today. Then I led large-scale operations at Amazon, where I learned what it really takes to run a business at scale.
Later I bought a small business, where there was no huge enterprise behind me. Everything fell onto my plate, and everything was manual.
I worked tirelessly to build automations and systems so I could free up some of my time to focus on all of the other fires burning in the business.
Everything was on paper, so I was starting from scratch. I tried hiring vendors. Disappointing does not begin to describe how poorly most vendors treat small business owners. Promises that lacked delivery, or required huge process and cultural changes.
Fortunately for me I had spent my previous career building and refining data for decisioning, so I rolled up my sleeves and got to work. As I did this I realized that I was probably not the only owner in the world who had this problem — but I was one of few who could solve it.
First, I want to hear about what your biggest headache or time suck is. That's where we want to start. It's probably solved by one of the products below — but if it's not, let's have a chat. There's a good chance we can build a new solution for you.
Externalize everything that's currently in your head. Customer relationships, pricing decisions, vendor terms, operational quirks — captured, structured, and queryable. The single most multiple-boosting asset you can build.
A bid system that doesn't depend on you. Capture your pricing logic and estimation know-how into a tool the next owner can run on day one. Removes the 'how does he do this?' anxiety from your buyer's diligence.
Recurring SaaS bills shrink your EBITDA. Replacing them with owned tools eliminates the line item and gives buyers a cleaner P&L. Plus you own assets the next owner inherits cleanly — no contract assignments.
Document and automate every customer touchpoint that's currently you. Buyers want a business, not a job — proving customer service runs without you is one of the cleanest ways to demonstrate it.
Show buyers a working capital story they can trust. Optimized carrying cost, automated reordering, supplier relationships captured in the system — they can model EBITDA without an asterisk for 'depends on the owner.'
DSO is one of the first things a buyer's QoE provider examines. Tighten it now, and you'll show a healthier cash conversion cycle exactly when it matters most.
If your dispatch runs out of your head, that's a major buyer concern. Externalize the rules into a system. Buyers see a repeatable, externalized operation — and a business they can run.
Customer relationships are the value of your business — but only if they're transferable. We turn them into structured, queryable assets the next owner inherits intact instead of having to rebuild.
If your team calls you for technical help, you ARE the business. A troubleshooting AI that takes those calls means the business runs without you — and that's exactly what unlocks a higher multiple.
The fastest way to lift EBITDA before sale is to lift pricing intelligently. Our models find the prices that maximize profit — extra dollars to the bottom line that go through every multiple at exit.
Anything currently held together by you personally is a multiple discount. Bring us what's in your head — we'll externalize it. Each one tightens the business and lifts what buyers will pay.
Working sessions on your timeline — including coordinating with your broker and M&A advisor. We've seen the diligence questions and we build the systems that answer them in advance.
As an owner who bought a small business, I was underwhelmed by every vendor I tried to hire. Generic SaaS that didn't fit. Consultants who didn't understand operations. AI agencies selling templates. DataLever is what I wish I'd had — built on the conviction that owners deserve a real partner, not another vendor on a subscription.
Every tool we deliver is yours. The code, the data, the model. No monthly subscription. No vendor lock-in. No "you stop paying, your business stops working."
SaaS makes you change your workflow to fit their software. We do the opposite — we observe how you actually work, then build tools that snap into that. Your business stays your business.
You'll meet with us at the intervals that make sense for you and your business — weekly, biweekly, monthly, whatever fits. You'll test, push back, and steer the product. By launch, it's already shaped to you.
I was doing automation using data before AI was a buzzword — at some of the world's most recognizable companies, including American Airlines, Amazon, and the world's largest utilities. And I've run a business myself. I bring with me a team of individual contributors who have even more impressive builds under their belt. We're not prompt engineers who just discovered ChatGPT. We've shipped production systems, and we've owned the business.
No giant upfront commitments. You set a budget you're comfortable with, we bill hourly against it, and you see every hour of progress along the way. If you don't like what you're seeing, cancel any time.
A 30-minute conversation about your business, your situation, and what you actually need. We're not salesmen, we're solution builders. If we're not the right fit, we'll tell you.
No giant fixed quotes. You set a budget you're comfortable with. We bill hourly against it, you see every hour of progress, and you can cancel any time. Maximum bang for your buck.
We build alongside you. Working sessions at the cadence that fits your business — weekly, biweekly, monthly. By the time it ships, it already fits your business because you helped shape it.
We deploy, train your team, and hand you the keys. The code is yours. The data is yours. Optional ongoing support, but never required to keep things running.
If you spend 30 minutes with me, I'll show you what could add meaningful dollars to your exit. We'll walk through your business as a buyer would, identify the key-person dependencies and unwritten processes that are dragging your multiple down, and show you what's possible to fix before you go to market. A pretty good return on your time.